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YMCA Lifeguard Retention

How can we improve lifeguard retention rates at the YMCA?

The YMCA is currently facing a problem with high turnover rates for lifeguard jobs. While these jobs provide steady pay and a regular work schedule, young people feel as though lifeguard positions do not provide the necessary job skills and credentials needed to further their career or education goals. For many high school and college students, working as a lifeguard is a part-time temporary job that serves as a way to make money or gain job experience. To increase retention rates, the team came up with the idea of a scholarship program for lifeguards based on the amount of time they worked. A portion of a person's paycheck would be set aside, and when they started higher education the money would be double and would be given back to the person as a scholarship. 

Design Process for DFA National
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Context

YMCA

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  • With rising wages, nonprofits like the YMCA struggle to compete for lifeguard labor, despite providing a quality work environment.

  • To fix this problem, the YMCA is looking to improve the recruitment and retention of lifeguards.

Immersion

Research

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  • Through user interviews, the team learned more about people's experiences as a lifeguard and conducted desirability testing on their potential prototype 

  • Through calls with YMCA Austin, the team was given feedback on their ideas and potential prototypes

Topics discussed during user interviews

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  • Background

  • Experiences 

  • Frustrations 

  • Socialization 

  • Motivations 

  • Pay, monetary and intangibles 

Lifeguard Jobs

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Pros: regular schedules, money, management, accidents, and ability to make an impact 

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Cons: boredom, cleaning puke, management, accident, and not feeling in control of the situation 

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Conference Speaker
Teen study group
Ideation 

Ideas to increase retention 

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  • Outside world-oriented workshops

  • Monthly social events

  • Incentivization to recruit friends

  • Pitch as social skills training

  • Motivational badge system

  • Scholarship system based on length of employment 

Implementation

Invest in Me, Invest in You 

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  • Lifeguards set aside a percentage of their paycheck in a YMCA fund towards a scholarship for themselves.

  • When the lifeguard starts higher education, their set aside money is doubled.

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Signing Check
Swimming Coach
Next Steps 

Implementation 

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  • Explore the potential of the scholarship program and figure out the logistics for it 

  • Learn how many lifeguards would qualify for the incentivized program 

  • Learn more about how the scholarship program can increase retention rates and reduce the costs of training new lifeguards 

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